Midland Scientific’s Rodrigo Neves wins Award
Omaha, NE, Nov. 20, 2020—Rodrigo Neves, Technology Officer at Midland Scientific has won the Sales Award for the 13th annual Ventana Research Digital Leadership Awards. This award is for the company and technology provider that best exemplifies leadership in the application or technologies that support the sales organization. Rodrigo Neves has led the digital transformation at Midland Scientific as they sought to deliver higher quality content and product information to their customers to support ambitious revenue targets through catalog expansion. During his tenure as Technology Officer, Midland Scientific has doubled the size of their online catalog to 500,000 SKUs across 400 different categories, selling products from over 4,000 suppliers. Through the adoption of Akeneo PIM technology and forward-thinking process improvements, Midland has increased revenue, dramatically increased efficiency (10X faster), and reduced the cost of product data enrichment by 80%. "We are honored to receive this digital leadership award with our partners at Akeneo." Neves commented. "The adoption of Akeneo's PIM system has helped us to improve our customer experience with better product information."
Ventana Research highlights and acknowledges the importance of these leaders through the annual Digital Leadership Awards. “We congratulate Rodrigo and his team at Midland Scientific for demonstrating the value of utilizing Product Information Management software and reengineered processes in support of digital transformation and ambitious revenue growth goals.”- Stephen Hurrell, VP & Research Director at Ventana Research.
About Midland Scientific
Midland Scientific, Inc. is a woman-owned, full line distributor of laboratory products including chemicals, instrumentation, general lab supplies, glassware, lab consumables, media, measurement equipment, plasticware, reagents, solutions, and much more. MSI primarily serves the agricultural, educational, food, industrial, and research markets with a sales force that covers the entire United States. Midland Scientific has showed continual expansion over the years in a highly competitive environment. Midland Scientific has achieved this uninterrupted growth by offering quality products, extensive product options, same day shipment, helpful and friendly sales and customer service representatives, and competitive prices. Learn more at www.midlandsci.com.
